January 25, 2023 | | Industry News
Homeless Children of All Ages Treated to an Immersive “Winter Wonderland” & Shopping Spree
NEW YORK CITY – (January 25, 2023) – CS Hudson – a leader in experiential pop-ups, shop-in-shops
marketing campaigns and activations – is pleased to announce the fourth annual installment of the
Pop-Ups for Good Live.Laugh.Love event. Along with sponsors such as Medallion Retail, FASTSIGNS of
Upper Saddle River, Tanger Outlets and Sequel Timex Group, CS Hudson once again delivered a
complete, immersive retail experience for Long Island children, of all ages, in-need this past holiday
Held on Thursday, December 15, 2022 at Tanger Outlets in Riverhead, New York, this most recent Live.
Laugh. Love. See video. Activation upheld CS Hudson’s mission to stay at the forefront of innovative retail, all while
consistently giving back to local communities. 2022 was no exception, as four groups of children from
HELP Suffolk – a homeless housing facility and subsidiary of HELP USA – were bussed in for a truly once-
in-a-lifetime holiday experience. Ranging in ages from 2 ½ to 18 years old, these children were then able
to select their favorite toy and enjoy a day filled with a variety of interactivities and festive fun.
With a Willy Wonka style “golden ticket in hand the children were able to experience a life-sized insta-
gramable snow globe selfie station, a winner take all e-sports gaming tournament, a buy online pick up
in-store experience (BOPIS) and so much more. Smiles beamed on the faces of all those in attendance,
as CS Hudson and it’s partners helped to create an interactive experience where many of these children
were able to “shop” for their very own toys, often for the first time.
“Pop-Ups for Good continues to further support our long-held mission to leverage our retail pop-up
expertise to bring awareness and support to socially charged causes,” said CS Hudson co-founder and
co-CEO, Joseph Scaretta. “Our goal for last year’s, fourth annual Live.Laugh.Love. activation was to
create a whimsical toyshop experience where children of all ages could come to a store built just for
them, leaving their fears or frustrations behind, and experience the freedom to choose – to pick any gift
they wanted, to focus on having fun, and – perhaps most importantly -- to have the space to just be a
kid and the event was a resounding success.”
In leveraging CS Hudson’s retail expertise, strategic partnerships and national reach to help support
positive initiatives Live. Laugh. Love. effectively married the firm’s knowledge and experience with the
goal of acting for social good. In fact, through such philanthropic initiatives, CS Hudson is capitalizing on
growing national trends showcasing that modern consumers are evolving in the ways they shop each
and every day – where they are now looking for intimate product experiences to meet in-store
expectations. By pairing pop-ups with this social and community-focused outreach, CS Hudson has once
again helped to elevate the pop-up model– a concept that brands, sellers, charities and individual
consumers alike now naturally gravitate toward and can all benefit from.
Live.Laugh.Love. 2022 was a resounding success, garnering publicity from media including web and
radio outlets. Building on the continued momentum of the Pop-Ups for Good program – which endured
even through the COVID-19 pandemic and social distancing of years prior – CS Hudson plans to
continually expand its partnerships and footprint to open pop-up stores throughout the United States ,
benefiting charitable causes along the way. The firm is currently seeking and vetting interested
nonprofits, brands and collaborators to expand the program’s reach in the years to come.
To learn more about the program or partnership opportunities available, please contact firstname.lastname@example.org. For more information, visit www.cs-hudson.com/cs4good.
About CS Hudson: CS Hudson is a leading facility, project and program management firm headquartered
in Hauppauge, New York. CS Hudson serves nationwide facilities, capital projects, and immersive
activations for the retail, restaurant, healthcare, industrial, and commercial sectors. CS Hudson partners
with companies ranging from start-ups to Fortune 500s throughout the U.S. to provide a tailored
approach – not only meeting but exceeding the needs of its clients – with unique concepts, brands,
budgets, challenges and goals process. Industry-renowned experts at CS Hudson design customer-
centric, value-engineered service and solution programs driven by a deep understanding of the brands
the company serves. In addition to the company’s core services, CS Hudson experts provide project
development, implementation and management programs that streamline processes, reduce expense
and mitigate risk through a commitment to understanding individual client needs. With deep roots in
retail, facilities and construction, CS Hudson has a passion for giving back to the community, which has
made CS Hudson a trusted advisor and partner to some of the world’s most successful enterprises. For
more information, please visit www.cs-hudson.com.
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